What is it...
The Wig Retreat is more than a class—it’s a full reset for the wig artist ready to elevate. Imagine three days in a luxurious private setting, learning next-level skills from an expert while surrounded by beauty, strategy, and community. This is where your craft, your business, and your mindset align. Small group. Big results.
You'll Master...
Day 1: Wig Making 101
Friday, Sep 19th
• Build the Base: Hands-On Wig Construction.
From start to finish, you’ll learn how to construct a glueless machine-sewn wig with precision.
We’ll begin with proper sewing machine setup and stitch techniques, then dive into head sizing, lace placement, measurement accuracy, and constructing a flawless, professional-quality unit.
*Materials Required to attend. Sewing machine and full wig kit included in take home kit.
Day 2: Basics to color
Saturday, Sep 20th
• Color Theory in Real Life: The Perfect Beginner’s Intro to Color.
Learn the foundations of hair coloring using Ty Rochelle’s signature methods.
We’ll cover jet black application, proper bleach bath techniques, watercolor dip-dye techniques, and how to create soft, beginner-friendly pro highlights that add luxury and dimension to every unit.
*Materials Required to attend.
Day 3: Customization & Styling
Sunday, Sep 21st
• Slay and Style: Cutting, Customizing & Final Styling.
Master the art of plucking for the perfect hairline, creating flat closures for installs, and adding clean layers for bounce and shape.
We’ll finish with heat styling techniques that create polished, photo-ready looks.
*Materials Required to attend.
Day 3 (evening): CEO Engergy (Virtual Pass option)
Sunday, Sep 21st
CEO Mindset Training (Evening Session): Shift from Stylist to Brand Builder
This isn’t just another business chat—this is your transformation moment.
In this high-impact evening session, you’ll be guided through the mindset and strategies that separate stylists from CEOs. Whether you’re just getting started or ready to scale, this training is designed to help you tap into your power, own your value, and build a brand that grows with you.
Here’s what we’ll cover:
• Brand Positioning: Learn how to stand out in a saturated market, craft a luxury experience, and make your brand unforgettable.
• Confident Pricing: Understand how to price your wigs for profit—without guilt or second-guessing.
• Ideal Client Clarity: Attract the right customers who value your time, talent, and premium work.
• Income Expansion: Explore multiple streams of income beyond just wig sales—think services, digital products, and passive revenue.
This session is raw, real, and straight from Ty Rochelle’s own playbook—with a dedicated Ask Me Anything Q&A, where no question is off limits.
We’ll close the night with an exclusive Networking Pow Wow—an intentional space to meet other creatives, spark collaborations, exchange ideas, and walk away feeling seen, supported, and ready to elevate.
You came to learn wigs. You're leaving as a visionary.
All students Recieve:
- Daily lunch provided
- Full digital version of the class attended
- 1 full month of access to the Brand Building Vault (valued at $2,000)
- 2 credits for 1-on-1 coaching calls
- Wig Retreat Welcome Kit
- Printed class manual of classes taken
- Certificate of Completion for selected classes
- Lifetime access to the support group
VIP All Access - Everything from above PLUS:
- Front-row seating + personal assistant support
- 1-on-1 help during and after the boot camp
- Full digital version of all classes (Days 1–3 + Evening Session)
- 3 full months of access to the Brand Building Vault ($2,000 value)
- 3 credits for 1-on-1 coaching calls
- All class tools included + bonus styling kit
- One extra wig kit (second lace + bundles)
- VIP Wig Retreat Welcome Kit
- Early entry + exclusive VIP breakfast mixer
- Priority access to your next masterclass or mentorship program
Price List
Join by the day
You don’t have to attend the full retreat to get results. Each class is designed to stand on its own—so whether you're ready to master wig making, explore beginner-friendly color, or refine your styling, you can choose the day(s) that align with your goals. A luxury retreat experience—your way.
The Vibe
..... is Everything
This isn’t your average class—it’s a Slaycation. Think girly getaway energy meets business-building brilliance. Capture content, connect with other beauty bosses, and treat yourself to a weekend that feels like luxury and legacy in one.
You Belong at The Wig Retreat If…
You’re a wig maker who’s ready to sharpen your skills—but feel like something’s missing. You’ve taken classes, bought tools, watched tutorials… but still feel unsure when it’s time to execute. You crave hands-on guidance, real feedback, and the confidence to call yourself a true expert. You don’t just want to know how to make a wig—you want to master it.
You’ve learned techniques, but still lack structure and strategy. You’re not new to the craft, but when it comes to running a real business—pricing, branding, marketing—it feels overwhelming. You’re tired of doing everything by feel and hoping it sticks. You want a step-by-step blueprint and a support system to hold you accountable.
You’re a stylist ready to pivot from behind the chair into e-commerce. You’ve built your clientele. You’ve got the hands. But now you’re dreaming of freedom—selling your wigs online, packaging orders instead of standing behind a chair all day. You just don’t know how to start... or how to make it profitable.
You want to create content, build confidence, and finally slay your sales. You’re tired of playing small. You know you could be that girl—the one with flawless content, a booked-out site, and a loyal community. You just need help showing up like the boss you know you are. You’re ready to build a brand that speaks before you do.
- TESTIMONIALS -
Only 6 Seats.
One Life-Changing Weekend.
We’re keeping this experience small so you get the most out of every moment. Whether you’re looking to improve your technique, get clarity on your business, or connect with like-minded beauty pros—this is your moment.
Dates: September 19th - 21st, 2025
Location: Private Luxury Retreat Home in Atlanta, GA
Purchase
RetreatPass
Join by the day - You don’t have to attend the full retreat to get results. Each class is designed to stand on its own—so whether you're ready to master wig making, explore beginner-friendly color, or refine your styling, you can choose the day(s) that align with your goals. A luxury retreat experience—your way.
For payment plans text PAYMENT PLAN to (225)259-0364
For payment plans text PAYMENT PLAN to (225)259-0364
What is it...
The Wig Retreat is more than a class—it’s a full reset for the wig artist ready to elevate. Imagine three days in a luxurious private setting, learning next-level skills from an expert while surrounded by beauty, strategy, and community. This is where your craft, your business, and your mindset align. Small group. Big results.
You'll Master...
Day 1: Wig Making 101
Friday, Sep 19th
Build the Base: Hands-On Wig Construction
Master the foundation of every flawless unit.
In this immersive, hands-on session, you’ll learn how to construct a glueless, machine-sewn wig from start to finish with expert-level precision. Whether you're a beginner or brushing up on your skills, this portion of the retreat is designed to give you the confidence and technique needed to deliver salon-quality results every time.
We’ll start by walking you through sewing machine setup—from threading and tension control to the exact stitch settings used by professionals. You’ll learn how to safely operate the machine, troubleshoot common issues, and maintain clean, consistent stitch work.
Next, we’ll break down the fundamentals of wig construction:
• How to take accurate head measurements
• Sizing the cap for a snug, glueless fit
• Placement and securing of HD lace for the most natural hairline
• Track alignment for balance, fullness, and longevity
• Techniques to prevent bunching, puckering, and gaps
By the end of this session, you’ll have created your very own glueless unit, crafted with care and precision under guided instruction. You’ll leave not only with a custom-built wig but with the skills to recreate it again and again for clients or your own collection.
*Materials Required to attend. Sewing machine and full wig kit included in take home kit.
Day 2: Basics to color
Saturday, Sep 20th
Color Theory in Real Life: The Perfect Beginner’s Intro to Color
Step into the world of professional hair color—made simple, approachable, and beginner-friendly.
In this hands-on color session, you'll learn the essential foundations of hair coloring using Ty Rochelle’s trusted, signature methods. Designed for wig makers ready to elevate their skill set without feeling overwhelmed, this class breaks down the art and science of color into clear, step-by-step techniques that deliver luxurious results.
Here’s what you’ll learn:
• Jet Black Application: Achieve deep, even color from root to tip while preserving the integrity of your lace and hair fibers.
• Bleach Bath Techniques: Master this essential lightening method for softening color without harsh damage—perfect for beginners learning control and consistency.
• Watercolor Dip-Dye: Create vibrant, even tones fast using this efficient technique that cuts down on mess and processing time.
• Luxury Highlights 101: Learn how to section, tone, and lift with beginner-friendly highlights that add dimension, depth, and high-end appeal to any unit.
From color placement to timing and toning, you’ll walk away with real-world skills and a customized, hand-colored unit that reflects your growth as a stylist.
No guesswork. No overwhelm. Just confidence in your color game.
*Materials Required to attend.
Day 3: Customization & Styling
Sunday, Sep 21st
Slay and Style: Cutting, Customizing & Final Styling
Bring your unit to life with expert finishing techniques that take your wig from basic to bombshell.
In this hands-on session, we’ll focus on the final transformation—where all the magic happens. You’ll learn how to customize your unit with professional detail and polish, creating results that photograph beautifully and wear effortlessly.
Here’s what we’ll cover:
• Hairline Customization & Plucking: Learn Ty Rochelle’s signature plucking techniques to create a realistic, undetectable hairline that mimics natural growth without over-tweezing.
• Precision Cutting & Layering: Add shape, movement, and personality to your unit with soft layers that frame the face and enhance the overall style. We’ll walk you through beginner-friendly cutting techniques that build confidence and control.
• Pro-Level Styling: Finish strong with heat styling skills—flat ironing and curling-setting—that hold their shape and give your wig that fresh-out-the-salon look.
By the end of this class, you'll not only have a finished, styled unit in your hands—you’ll have the skills to recreate high-end looks again and again.
Polished. Professional. Photo-ready.
*Materials Required to attend.
Day 3 (evening): CEO Engergy (Virtual Pass option)
Sunday, Sep 21st
CEO Mindset Training (Evening Session): Shift from Stylist to Brand Builder.
This powerful session is all about stepping into your CEO era. You’ll learn how to position your brand, price your wigs with confidence, attract your ideal clients, and build multiple income streams.
Plus, you'll have the opportunity to ask expert Ty Rochelle anything during a dedicated Q&A session—raw, real, and packed with game.
We’ll close the night with an exclusive Networking Pow Wow to connect with like-minded creatives, exchange ideas, and leave inspired.
What’s Included for Every Attendee
• 🥗 Daily Lunch Provided
Enjoy a catered lunch each day so you can stay focused, fueled, and ready to learn.
• 💻 Full Digital Replay of the Class You Attended
Rewatch at your own pace with access to a professional recording of your class session.
• 🧠 1-Month Access to the Brand Building Vault (Valued at $2,000)
Unlock exclusive training, resources, and mentorship inside Ty Rochelle’s private vault for wig makers ready to scale.
• 📞 2 Coaching Call Credits
Book two 1-on-1 coaching sessions with Ty Rochelle to get tailored advice, feedback, or strategy for your business.
• 🎁 Wig Retreat Welcome Kit
Receive a curated kit of tools, resources, and luxe goodies to support your class experience.
•. 📘 Printed Class Manual
Take home a beautifully printed manual covering the class content for easy reference and continued growth.
• 🏅 Certificate of Completion
Receive an official certificate for each class you complete—perfect for showcasing your investment and skills.
• 💬 Lifetime Access to Our Private Support Group
Join a supportive community of wig makers, brand builders, and creatives for continued encouragement, questions, and networking—long after the retreat ends.
VIP All Access - Everything from above PLUS:
VIP Access: The Ultimate Wig Retreat Experience
For the beautypreneur who’s ready to go all in—this exclusive VIP experience is designed to give you the highest level of support, access, and elevation. From premium perks to ongoing mentorship, our VIP guests receive everything they need to grow, connect, and scale with confidence.
Here’s what you’ll receive as a VIP:
• Front-Row Seating + Personal Assistant Support
Enjoy reserved front-row access at every class, along with personal assistant support throughout the retreat to help manage tools, take notes, capture content, and ensure your experience is seamless and stress-free.
• 1-on-1 Help During the Wig Retreat
You’ll receive dedicated hands-on guidance throughout the retreat, plus continued 1-on-1 follow-up support after the event to help you apply what you learned.
• Full Digital Version of All Classes (Days 1–3 + Evening Session)
Get unlimited access to replays of every class session—including wig construction, coloring, styling, and the CEO Mindset session—so you can revisit the gems whenever you need a refresh.
• 3 Months of Access to the Brand Building Vault (Valued at $2,000)
Dive deeper into your business development with full access to Ty Rochelle’s signature mentorship community. Includes marketing templates, vendor lists, weekly calls, and exclusive resources designed to help you scale your wig business fast.
• 3 Credits for 1-on-1 Coaching Calls
Work directly with Ty Rochelle through three personalized coaching sessions where you can get clarity, strategy, and actionable advice tailored to your goals.
• All Class Tools Included + Bonus Styling Kit
No need to bring anything. Your full set of professional tools will be waiting for you, along with a bonus styling kit to take your finished look to the next level.
• One Extra Wig Kit (Includes Second Lace + Bundles)
Double your output with an additional wig kit—featuring premium lace and bundles—so you can build, practice, or start another custom unit right away.
• VIP Wig Retreat Welcome Kit
Receive an upgraded welcome kit curated especially for VIPs, filled with high-end essentials, luxe goodies, and exclusive tools not included in the standard version.
• Early Entry + Exclusive VIP Breakfast Mixer
Beat the crowd with early event access and connect with fellow VIPs during a private breakfast mixer to network, relax, and get first access to retreat resources.
• Priority Access to the Next Masterclass or Mentorship Program
Be the first to know—and first to enroll—for Ty Rochelle’s next major offer. VIPs skip the waitlist and get direct entry into future programs, events, or courses.
FAQs
STILL HAVE QUESTIONS?
Contact: info@brandbuildingvault.com
Text: RETREAT to (225)259-0364
Follow: @ty.rochelle_hair